A free tool for coaches
Turn your
audience
into clients.
Meet the Client Archetype Map.
Get business-changing clarity on the 2 to 4 types of client in your audience: what each one longs for, and the words that make them say “this is me.” Free, in about fifteen minutes.
Free. No account. Your clients’ names never leave your browser.
How it works
Three steps, fifteen minutes
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Tell us about your clients
Just talk about the clients you love working with. Or paste what you already have: a voice note transcript, a testimonial, a few DMs, an intake form. Whatever is easiest.
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A short, sharp conversation
We only ask what your material can't already answer for itself: a handful of pointed questions, never an essay to fill out.
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Know exactly what to say
Your Archetype Map: 2–4 named client archetypes, each one with what they long for, what they struggle with, and what they need to hear. Your next post, page, and offer write themselves.
What you get
A map like this, drawn from your own clients
Each archetype is named and comes with what they long for, what they’re stuck in, and the sentence they need to hear before they’ll say yes. That last line is the one your next post, page, or email is missing.
The High-Functioning Burnout
- Longs for
- To feel like themselves again without dropping a single plate.
- Stuck in
- Impressive on paper, running on empty everywhere else.
- Needs to hear
- “You don't have to earn your rest.”
The Quiet Expert
- Longs for
- To be found without having to shout.
- Stuck in
- Brilliant in the room, invisible in the feed.
- Needs to hear
- “Say it plainly once. The right people lean in.”
The Almost-Ready
- Longs for
- Proof that it isn't too late to begin.
- Stuck in
- One more course, one more year, still circling.
- Needs to hear
- “You're not behind. You've been preparing.”
Illustrative sample. Yours is drawn from your own client stories, in your voice.
Why it matters
Most of your audience isn’t ready yet
When your only ask is “book a call,” everyone who isn’t ready today scrolls past, and when they finally are ready, they book whoever’s in front of them that day. Knowing your archetypes is how you speak to each type of client before they’re ready, so you’re the one they book. Set it up once and it works while you sleep.
~5%
of your audience is ready to book right now
Ehrenberg-Bass Institute, the 95:5 rule
76%
get frustrated by generic, one-size-fits-all messaging
McKinsey, Next in Personalization, 2021
2x
the clicks when emails speak to a segment, not a list
Mailchimp segmented-campaign data, 2017
The privacy promise
Your clients’ names never leave your browser.
Before anything is sent anywhere, names are detected and swapped for placeholders right here, on your device. You watch it happen, and you confirm it, before a single word travels any further.
From Awaken Digital: we build brands, quizzes, and client journeys for coaches. This is the first step of the exact process we use with our private clients.